Canadian Tire (CTC- T) is expanding its AI-driven retail intelligence platform to keep the company one step ahead of customer demands.

The Canadian retail giant, with over 500 stores across the country, and Microsoft will expand the MOSaiC retail platform the two companies piloted in 2025 to now operate across all Canadian Tire’s retail stores, including Mark’s and SportChek, and digital channels.

The tool analyzes sales, loyalty and external data to help Canadian Tire with demand forecasting and sales targeting across all Canadian Tire, Mark's and SportChek locations. It combines advanced analytics with AI models and generative capabilities, to comb through internal sales, Triangle Rewards loyalty data, and other events that impact consumer buying habits: seasonality, weather patterns, holidays and local events.

During pilot testing, MOSaiC was able to identify what Canadian Tire said in a press release, were “1,000 distinct life occasions where (Canadian Tire) is uniquely positioned to serve customers better, through its retail system of assets, including stores, digital sites and apps, services, loyalty program and marketing capabilities.”

This year, Canadian Tire used the insights generated to improve merchandising in stores and the online customer experiences across its digital platforms and create highly personalized promotions to increase sales and customer loyalty.

AI push part of True North transformation campaign

The digital intelligence platform is one part of a larger campaign launched in 2025 to modernize and transform Canadian Tire.

Called True North, the four-year campaign is using data-driven technologies and AI to drive company growth, build more profitable customer relationships through Canadian Tire’s Triangle Rewards loyalty program and increase shareholder value.

"Our ongoing True North strategy is a modernization agenda, strengthening our connection to Canadians," said Greg Hicks, president and CEO, Canadian Tire Corporation in a press release. "While we have 100 years of customer relationships and local knowledge, MOSaiC will help our teams make better decisions about what to offer, when, and where, by connecting Triangle Rewards insights, and local context at scale.

"That allows us to move beyond selling products to serving the occasions of customers' lives."

Canadian Tire is fully committed to using AI tools to transform its operations. It is currently using DaiVID, an AI powered pricing and promotions platform, to improve customer value perception, and announced a national rollout of Microsoft 365 Copilot to provide AI tools to its corporate employees.

"Canadian Tire is helping shape what the future of retail can look like in Canada," Matt Milton, president of Microsoft Canada said in a release. "By combining their deep understanding of Canadian life with Microsoft's advanced AI capabilities, we're enabling experiences that feel more personal, more useful and more timely for customers and for employees.

"From empowering Canadian Tire employees with Microsoft 365 Copilot, to scaling AI innovations that deliver real-world impact."