Montreal-based ShareGate is continuing its international expansion with the announcement it is deepening its partnership with the U.K.-based QBS Technology Group to offer Microsoft 365 migration services in the Middle East.

This announcement follows QBS’s acquisition of emt in July 2025, a value-added distributor with locations across the Middle East, Turkey and Africa, that expanded QBS’s presence in the Gulf and wider Middle East.

By expanding its partnership with QBS, ShareGate has added to its global market footprint as a premier provider of Microsoft 365 migration services and support, helping global and regional firms move critical data security into Microsoft's cloud infrastructure while maintaining control over their IT environments.

“We make software that help companies move and maintain their Microsoft 365 environment,” said Stacey Tozer, director of partnerships and alliances with ShareGate in an interview with TechNX. “So whether it’s a migration or it’s data governance after the fact, we want them to have insights and visibility to their Microsoft 365 data and to protect it.”

According to Tozer, ShareGate’s partnership with QBS goes back over six years when ShareGate moved from direct sales to a channel-driven model, with QBS helping ShareGate establish itself in Europe and grow its European market.

ShareGate expanding into Middle East

“QBS played a key role in helping us establish and grow our European channel early on,” she said. “And that foundation has been incredibly important for our growth in Europe and has grown to represent 40 per cent of our channel business globally today.”

Tozer added QBS has also been aggressive in its expansion into other markets, from Eastern Europe to the Middle East and South Africa. “So together with QBS, we’re able to bring ShareGate into new markets right away, where we have local expertise and partners in place to support the in-region requirements.”

"emt's strong presence and market knowledge in the Middle East make them a natural extension of our partnership with ShareGate," said Ikramul Khaled, group head of vendor alliances at QBS, in a press release. “Together, we're enabling partners in the region to meet rising demand for Microsoft 365 migrations while supporting QBS's continued growth across EMEA (Europe, the Middle East and Africa)."

The region has shown a growing demand for Microsoft 365 migrations as firms and governments look to modernize their infrastructures, adopt cloud-based services and tools, and roll out AI-enabled workflow automation. 

“Saudi Arabia is a particular standout,” Tozer said. “They’re one of the fastest growing digital economies in the EMEA. We’re already seeing about 50 per cent year-over-year growth in that market, and there is a lot of investment going into that region from Microsoft.”

Tozer pointed to Microsoft’s Azure cloud infrastructure with its data sovereignty capabilities that is particularly attractive to EMEA firms, especially as many more firms move to deploying AI tools and using the cloud service, while ensuring critical data remains securely within a country’s borders.